MySalesCoach secured £700,000 investment from the North East Innovation Fund, supported by the European Development Fund and managed by Northstar Ventures, plus additional investment from leading angel investors. This follows on from the Company’s last funding round in December 2022 where they raised £560,000 from the North East Innovation Fund and angel investors.

MySalesCoach has developed a platform that seamlessly matches and facilitates high quality coaching for sales teams and individuals. Serial entrepreneur and founder Kevin Beales, and co-founder Mark Ackers, have recruited experienced coaches onto the platform and the business has grown significantly its first year of trading. The subscription service coaching sessions have shown a significant impact on the performance and development of sales teams, resulting in increased revenues and retention for customers.

The team has already seen rapid growth selling into corporates and to individuals, with over 60 organisations and almost 1,000 individuals having an expert personal sales coach, and this investment will help it continue to develop the platform, expand operations and build out the team.

Kevin Beales, Founder of MySalesCoach, said: ‘Sales coaching is proven to have great impact on results and growth, yet managers lack the time and expertise to deliver as much coaching as their teams crave. It’s the problem our founders have been committed to solving for over a decade and we are thrilled at how quickly MySalesCoach has grown in less than 12 months, beyond even our ambitious projections. This investment will help us capitalise on our early success to scale the platform and business.’

This venture builds upon the expertise of Beales’ successful eight-figure sale of the sales software business Refract, where he was co-founder and CEO, to US firm Allego which now operates the firm’s Newcastle base as its European headquarters. Beales’ was also founder and CEO of The Test Factory, which was acquired by GL Education Group in 2014, and is an angel investor in several North East based businesses.

Tom O’Neill, Investment Manager at Northstar Ventures, said: ‘We’re pleased to support MySalesCoach with further funding which will enable it to build on its impressive progress to date. Kevin and Mark have developed a compelling offering which has seen significant interest from a variety of customers and the business has got off to a flying start. We’re excited to join the team on the next stage of their journey.’

For more information contact Hekla Goodman,

e: [email protected]  m: 07472 747 812