Investment of £710,000 to help revolutionise online learning

Investment of £710,000 to help revolutionise online learning

Sharon McKee

Mar 14 2022

North East company sub-10 has received over £700K to help develop its intelligent learning platform using AI to change the way compliance training is delivered.

With £350,000 from the North East Innovation Fund, supported by the European Regional Development Fund (ERDF), and managed by Northstar Ventures, plus additional funding from Angel investors, led by lead investor Dan Smyth with James Gasteen, who will take up an NED role on behalf of the group, bringing proven SaaS experience to the company, sub-10 will be able to grow the company and develop its innovative platform. Innovate UK has also given £210,000 of funding from the Innovation Funding Services Combined Investor Partnerships programme.

Co-founder and CEO Peter Stephenson, with 20 years’ experience in Digital Game Development and Learning says, “Over the last 3 years sub-10 has designed and developed award-winning digital learning content for organisations such as Sage Plc, Northumbria Police and Your Move. We design each of our 10-minute or less learning units with one purpose and one learning objective, so the learning intention is clear. Each unit builds into a curriculum. We have proven that our unique sub-10 methodology increases learner engagement through our global training roll-outs. Our unique AI innovation will intelligently generate the appropriate personalised learning pathway through the content.”

Co-Founder and COO Angela Ross, a multi-award-winning learning experience designer, adds: “We believe in learning. And all the things that learning can do to enhance individuals and organisations. We are excited to launch our first compliance product on our new sub-10 platform. It will be high-quality content delivered on our data-focused intelligent platform that will allow companies of all sizes to access effective training and measure real impact on a cost-effective subscription basis. People can get a preview of the product via a free trial of our Safeguarding units at ”

Northstar Ventures Investment Director Richard Charnley said, “Sub-10 has a clear aim to turn ‘have to do learning’ into ‘want to do learning’. We are impressed with its track record of delivering bespoke solutions for the likes of Sage and Northumberland Police and the platform that’s being developed to create a unique learning pathway. We are looking forward to seeing the new sub-10 compliance product launch at the end of April, with exciting new training for SME’s. We are delighted to support them to be able to develop their products and market further.”

Innovate UK’s Bruce Colley said, “I am delighted that grant funding of £210K will help to support the development of sub-10’s data driven AI pathway.” He added that the validation provided by independent assessors along with the non-dilutive grant funding was intended to take some of the technology risk and therefore make the company even more attractive to investors.

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